In my opinion the word fairness has no place in any sentence which mentions or is related to the Tories. However I watched Theresa May deliver her opening gambit on 13/07/16 when she accepted the role of Prime Minister and Conservative Party Leader outside No 10 Downing Street. Splattered all over this speech were the words ‘fair’, ‘fairness’ and ‘caring’ in an attempt to convince us that her new government will adopt these concepts and somehow be more compassionate and more caring than the previous administration. This speech was so constipated with the word ‘fair’ that if it had been written for the internet it would have been penalised by Google for having been utterly cluttered up with a glut of keywords and would have received an accordingly low page ranking. The speech left me thinking about whether or not any Conservative Government leave alone this one could deliver Theresa May’s promises of ‘a fairer Britain’ and ‘fairness for all’ these ideas and catchphrases that so littered this Prime Ministers opening speech outside No 10 Downing Street as she assumed office.